Whether you're developing a new product or improving an existing one, product testing minimises risk and ensures that your products are based on actual consumer needs.
By putting consumer insight at the heart of the product development process, we enable you to select the best concepts and enhance them with features that meet consumers’ goals and solve their problems.
At every stage of the product development cycle – generating feedback on ideas and concepts, creating a prototype, understanding perceptions of the product or refining the proposition – integrating qualitative research enables you to make the right decisions for your business.
What we do
Idea Generation
Provide insights on gaps in current product portfolios or unfulfilled consumer needs
Concept Testing
Determine the most viable ideas for further development.
Usage and attitudes
Test product performance with actual consumers through in-person and in-home use tests (IHUT) tests
Ad / marketing effectiveness research
Evaluate your creative campaigns and messaging to understand the impact of on target consumers
Innovation and NPD Research
Proposition development
Great propositions tap into people’s appetite and motivation for a new solution – uncover how your proposition makes your audience think and feel, and unlock opportunities.
Concept testing
Turn your early ideas into winning products that drive growth and increase loyalty.
Usage and attitude research
Understand your target market and unearth what they think, feel and do, and how they experience your brand
What next?
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