Innovation and NPD

Product Testing

Eliminate the cost of failure

Whether you're developing a new product or improving an existing one, product testing minimises risk and ensures that your products are based on actual consumer needs.

By putting consumer insight at the heart of the product development process, we enable you to select the best concepts and enhance them with features that meet consumers’ goals and solve their problems.

At every stage of the product development cycle – generating feedback on ideas and concepts, creating a prototype, understanding perceptions of the product or refining the proposition – integrating qualitative research enables you to make the right decisions for your business.

What we do

Idea Generation
Provide insights on gaps in current product portfolios or unfulfilled consumer needs

Concept Testing
Determine the most viable ideas for further development.

Usage and attitudes
Test product performance with actual consumers through in-person and in-home use tests (IHUT) tests

Ad / marketing effectiveness research
Evaluate your creative campaigns and messaging to understand the impact of on target consumers

Innovation and NPD Research

Proposition development

Great propositions tap into people’s appetite and motivation for a new solution – uncover how your proposition makes your audience think and feel, and unlock opportunities.

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Concept testing

Turn your early ideas into winning products that drive growth and increase loyalty.

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Usage and attitude research

Understand your target market and unearth what they think, feel and do, and how they experience your brand

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What next?

Want to learn more about what we do or how we can help tackle your research challenges? Book a discovery call with one of our research strategists.

Browse our work

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