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How we do what we do

Our agile approach to your international research needs. Read about the global solutions we've provided for our clients below.

Fundraise like Unicef

Unicef is the world's leading organisation working for children in danger. Further helped them understand what families value.

OMD - Insights at scale

Learn how OMD set-up a long term community and used it as an echo chamber.

Understand hard-to-reach customers

Learn how Macmillan reached their ethnic minority customers and understood their service requirements.

Position a brand with new audiences

Amira, a premium rice brand, wanted to understand the shopping habits of a new target audience so that they could position appropriately.

Understand what consumers think

Atlantic Design wanted to find out what commuters really thought about a rail operators service and carriage environment.

Our Work

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Tulip hired innovation consultancy Norgard Mikkelsen, who in turn approached Further, to help energise their creative process and crowdsource new product development ideas from bacon consumers in six international markets.

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All organisations are under pressure to increase and diversify their income generation streams. Charities need to keep existing donors engaged, attract new ones and compete in a crowded and fiercely competitive marketplace. To succeed, they need constant rethinking and reinvention.

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As part of its continued diversification plan, LinkedIn sought to develop the future of online learning and development (L&D) solutions engaging and collaborating with its talented global workforce to develop new ideas and fresh thinking.

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Amira’s plans for future global expansion have increased the need to enrich customer understanding in key markets, and connect with target customer groups to inspire action and future steps. Further were commissioned as partners providing full-service support.


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How does one of the world’s most successful media agencies stay ahead of the competition and stay culturally connected with Britain’s complex and multi-faceted consumers? 


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When Cafédirect approached Further, the insight team had just completed a rigorous segmentation study to better understand their consumer typologies. Up until this point, they had relied on traditional project-oriented research and emailed surveys for insight. Although useful, a new research solution was identified as a requirement that was more cost-effective and capable of delivering research at speed.

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Atlantic Design were commissioned by Eversholt Rail Group (ERG) to upgrade and enhance train carriages serving busy South East London commuter routes. This included seating layouts, traffic routes and the overall commuter experience. 

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The challenge centred around how to reach-out and engage such hard-to-reach groups, and how to sensitively handle discussions with cancer survivors and have them be frank and open.

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Working in partnership with GfK, a private online research community was created to engage the target audience over a period of weeks while the show aired.

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Global electrical goods company

Shaving away the competition

Well aware that young men typically start shaving with manual blades before moving on to using electric shavers, this world-leading electrical goods business wanted to develop a deeper understanding of the male grooming market. 

Skincare Case Study

This global cosmetics brand wanted to garner evidence about the skincare concerns and unmet needs of women from ethnic minority backgrounds in order to scope the potential for developing a new luxury skincare product for these customers.

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