Flexible, Adaptive, Easy
Research communities
Ad-hoc projects
Tailored to your needs, Together™ gives you access to a range of research and activity tools including diaries, discussions, markup, polls and surveys allowing you to surface insight fast
How it works
3 steps to insight
1
Design
Create your tasks, activities and questions then program them on the platform using a powerful, easy-to-use researcher toolkit. Make full use of Further’s free templates, designed by some of the leading research industry experts.
2
Engage
Effortlessly unleash your tasks, questions and activities and engage your participants in a rich dialogue of conversation using digital diaries, discussions, stimulus markup, polls and surveys. Quickly probe responses and dive deeper into motivations to arrive at the insight you need.
3
Analyse
Use powerful text analytics to explore your data, then harness integrated tagging tools, a researcher notepad and data comparisons to get quickly get to insight stress free.
- 1 Design
- 2 Engage
- 3 Analyse
Create your tasks, activities and questions then program them on the platform using a powerful, easy-to-use researcher toolkit. Make full use of Further’s free templates, designed by some of the leading research industry experts.
Effortlessly unleash your tasks, questions and activities and engage your participants in a rich dialogue of conversation using digital diaries, discussions, stimulus markup, polls and surveys. Quickly probe responses and dive deeper into motivations to arrive at the insight you need.
Use powerful text analytics to explore your data, then harness integrated tagging tools, a researcher notepad and data comparisons to get quickly get to insight stress free.
One platform, many uses
Tailor to
your needs
Select the tools and activities that are right for you – qual and quant, one-to-one and group, in-the-moment and retrospectively. All designed to surface insight fast.
Uncover and
explore insight
Capture experiences, behaviours, emotion and feedback through blogs, diaries, polls, surveys and discussions, collages and markup, then use analytics and human skills to analyse and interpret your data to unearth fresh insight.
Design and organise
Easily design and program your activities in advance or iterate as you go. Carefully manage sequences of tasks and activities that target different segments and profiles.
Manage participants
Seamlessly communicate with participants to build rapport and increase engagement and understanding. Track participation, monitor progress and prompt activity with auto notifications and reminders so you don’t have to be on standby.
Analyse and report
Analyse structured and unstructured data to quickly spot trends and insights. Compare datasets side-by-side and use tags and notes to organise your data for speedy analysis. Export data visualisations and excel files containing your raw data for easy interrogation.
Quick to set up
Launch studies of any size and duration within hours.
Intuitive
Intelligent, intuitive platform that’s easy to setup, brand and use on projects and communities.
Versatile, agile
Flexible UI and access to a range of research and activity tools
Any device, anywhere
Optimised and responsive to any device and available in over 40 languages
Fast safe and secure
Bullet-proof data security, multiple global data centres and the fastest connections to consumers around the world
Use cases
- Diaries and journals
- Concept testing
- Attitudes and behaviours
- Product testing
- Innovation
Diaries
and journals
The experiences, attitudes, behaviours and journeys of your customers and audiences. Get to the heart of their thoughts and emotions when they are making key decisions or interacting with your products and services.
Concept testing
Get a target audience’s feedback on your latest concepts, optimise your investment and focus on the concepts that resonate with future buyers rather than internal stakeholders.
Attitudes and behaviours
Understand people’s relationships to products and services, and what they think, feel and do in context of their busy lives.
Product testing
Make better products by testing them with your target audience in situ or online to get close to reality.
Innovation
Create game-changing innovations. Explore and enrich your ideas for products, services and digital developments with in-depth feedback from your key target audiences.
- Diaries and journals
- Concept testing
- Attitudes and behaviours
- Product testing
- Innovation
Diaries
and journals
The experiences, attitudes, behaviours and journeys of your customers and audiences. Get to the heart of their thoughts and emotions when they are making key decisions or interacting with your products and services.
Concept testing
Get a target audience’s feedback on your latest concepts, optimise your investment and focus on the concepts that resonate with future buyers rather than internal stakeholders.
Attitudes and behaviours
Understand people’s relationships to products and services, and what they think, feel and do in context of their busy lives.
Product testing
Make better products by testing them with your target audience in situ or online to get close to reality.
Innovation
Create game-changing innovations. Explore and enrich your ideas for products, services and digital developments with in-depth feedback from your key target audiences.
Even more use cases…
Mobile ethnography
Research Communities
Talking heads and Video diaries
Customer experience mapping
Surveys
Online qual projects
In-depth interviews
User research
Ranking & Rating
Consumer immersions
Bulletin boards
Employee research
Activity journal
Homework assignments
New Product Development
Brand insight
Discussions
Cultural deep-dives
Shopper research
Consumer co-creation
How it works
Together™ is a highly adaptable online qualitative market research and community platform. Conduct research in over 35 languages and connect with audiences you already know, as well as those you want to understand, all over the world.
The Further team brought expertise to the table which helped us in all aspects of the project, from recruiting high quality participants to fielding creative exercises and synthesizing the observations to key findings and insights. Not only did we get a first-hand view inside the lives and minds of our target consumer, we surfaced some great ideas and unexpected gems that are helping our client launch a new product with real confidence that we are doing the right thing!
Further’s team just get us – they understand how we work because they are an agency working with an agency. It’s very easy. The quality is ALWAYS there!
And the platform, has the best back-end analytics which enables us to get to the insight quickly
I want to work with a team I could trust and a platform that offered the functionality we needed. Running a large-scale, complex, multi-market project for a major client in the automotive industry meant I needed two key things: confidence and control. I had both Working with Further
We’ve used Further to host our online community for several years and they have been a reliable, trustworthy and flexible partner to work with. The software works consistently and we’re able to maintain high engagement with the community members over a long period of time.
Further’s online qual platform allowed us to conduct a highly exploratory qualitative study for a blue-chip mass-market client, when we wouldn’t have been able to otherwise, due to Covid-19. In terms of headline outcomes, we were able to demystify the target consumer segment, reveal a bank of rich insights around consumers’ deepest motivations, and create a portfolio of ideas and concepts from quick wins for the brand, through to game changers which truly re-imagined the category.
We loved working with the Further team and can’t thank them enough for all of their help, support and guidance.
The Together™ platform is a great way to engage respondents. It’s perfect for carrying out research in hard to reach areas of regional and rural Australia – and cost effective to reach a wide and disparate group of people. Creating a new project was straightforward, and the platform is set up to allow quick analysis of respondent data for fast turnaround projects.
Work with us
Household brands around the globe trust Further to unearth the insights that make change possible
More ways to work with us
Alongside our innovative online qualitative market research platform, our hyper-flexible way of working means there’s more than one way we can help you get the insight you need to make confident decisions and move on.
Services & Support
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
Insight
Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.
Services & Support
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
Insight
Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.
What next?
