One platform,
all your needs

Our online qualitative market research platform Together™ puts you at the heart of people’s everyday experiences, making it easy to engage with them anywhere anytime. Designed to be used by anyone, it puts best-in-class tools at your fingertips, making you a research pro in minutes.

Flexible, Adaptive, Easy

Tablet screens displaying KLM airline photos, surrounded by speech bubble, survey and comment thread graphics to represent the Together™ online qualitative market research platform.

Research communities

Laptop screen surrounded by decorative photos and graphics to represent the Together™ online qualitative market research platform.

Ad-hoc projects

Tailored to your needs, Together™ gives you access to a range of research and activity tools including diaries, discussions, markup, polls and surveys allowing you to surface insight fast

How it works

3 steps to insight

1

Design

Create your tasks, activities and questions then program them on the platform using a powerful, easy-to-use researcher toolkit. Make full use of Further’s free templates, designed by some of the leading research industry experts. 

Graphic design to represent the Together™ online qualitative market research platform, including a drawing pin and a mountain and moon.

2

Engage

Effortlessly unleash your tasks, questions and activities and engage your participants in a rich dialogue of conversation using digital diaries, discussions, stimulus markup, polls and surveys. Quickly probe responses and dive deeper into motivations to arrive at the insight you need. 

Speech bubble and chat graphics to represent the Together™ online qualitative market research platform.

3

Analyse

Use powerful text analytics to explore your data, then harness integrated tagging tools, a researcher notepad and data comparisons to get quickly get to insight stress free.

Graphs and charts graphics to represent the Together™ online qualitative market research platform.
  • 1 Design
  • 2 Engage
  • 3 Analyse

Graphic design to represent the Together™ online qualitative market research platform, including a drawing pin and a mountain and moon.

Create your tasks, activities and questions then program them on the platform using a powerful, easy-to-use researcher toolkit. Make full use of Further’s free templates, designed by some of the leading research industry experts. 

Speech bubble and chat graphics to represent the Together™ online qualitative market research platform.

Effortlessly unleash your tasks, questions and activities and engage your participants in a rich dialogue of conversation using digital diaries, discussions, stimulus markup, polls and surveys. Quickly probe responses and dive deeper into motivations to arrive at the insight you need. 

Graphs and charts graphics to represent the Together™ online qualitative market research platform.

Use powerful text analytics to explore your data, then harness integrated tagging tools, a researcher notepad and data comparisons to get quickly get to insight stress free.

One platform,
many uses

Overlay of images, including a laughing woman, a pie chart and a feedback survey to represent the Together™ online qualitative market research platform.

Overlay of images, including a laughing woman, a pie chart and a feedback survey to represent the Together™ online qualitative market research platform.

Tailor to
your needs

Select the tools and activities that are right for you – qual and quant, one-to-one and group, in-the-moment and retrospectively. All designed to surface insight fast.

Overlay of images, including a laughing woman, a pie chart and a feedback survey to represent the Together™ online qualitative market research platform.

Overlay of images, including a laughing woman, a pie chart and a feedback survey to represent the Together™ online qualitative market research platform.

Uncover and
explore insight

Capture experiences, behaviours, emotion and feedback through blogs, diaries, polls, surveys and discussions, collages and markup, then use analytics and human skills to analyse and interpret your data to unearth fresh insight.

Screenshot of the Together™ online qualitative market research platform.

Screenshot of the Together™ online qualitative market research platform.

Design and organise

Easily design and program your activities in advance or iterate as you go. Carefully manage sequences of tasks and activities that target different segments and profiles.

Screenshot of the Together™ online qualitative market research platform.

Screenshot of the Together™ online qualitative market research platform.

Manage participants

Seamlessly communicate with participants to build rapport and increase engagement and understanding. Track participation, monitor progress and prompt activity with auto notifications and reminders so you don’t have to be on standby.

Graph and chart graphics to represent the Together™ online qualitative market research platform.

Graph and chart graphics to represent the Together™ online qualitative market research platform.

Analyse and report

Analyse structured and unstructured data to quickly spot trends and insights. Compare datasets side-by-side and use tags and notes to organise your data for speedy analysis. Export data visualisations and excel files containing your raw data for easy interrogation.

Quick to set up

Launch studies of any size and duration within hours.

Intuitive

Intelligent, intuitive platform that’s easy to setup, brand and use on projects and communities.

Versatile, agile

Flexible UI and access to a range of research and activity tools

Any device, anywhere

Optimised and responsive to any device and available in over 40 languages

Fast safe and secure

Bullet-proof data security, multiple global data centres and the fastest connections to consumers around the world

Use cases

  • Diaries and journals
  • Concept testing
  • Attitudes and behaviours
  • Product testing
  • Innovation

Diaries and journals

The experiences, attitudes, behaviours and journeys of your customers and audiences. Get to the heart of their thoughts and emotions when they are making key decisions or interacting with your products and services. 

Overlay of images, including a video still of a couple and chart graphics to represent the Together™ online qualitative market research platform.

Concept testing

Get a target audience’s feedback on your latest concepts, optimise your investment and focus on the concepts that resonate with future buyers rather than internal stakeholders.

Graphics surrounding drinks bottle photos to represent concept testing in the Together™ online qualitative market research platform.

Attitudes and behaviours

Understand people’s relationships to products and services, and what they think, feel and do in context of their busy lives.

A drag and drop function graphic to represent a survey in the Together™ online qualitative market research platform.

Product testing

Make better products by testing them with your target audience in situ or online to get close to reality.

Graphics surrounding drinks bottle photos to represent product testing in the Together™ online qualitative market research platform.

Innovation

Create game-changing innovations. Explore and enrich your ideas for products, services and digital developments with in-depth feedback from your key target audiences.

Overlay of images, including a group of people laughing and speech bubble graphics to represent the Together™ online qualitative market research platform.
  • Diaries and journals
  • Concept testing
  • Attitudes and behaviours
  • Product testing
  • Innovation

Overlay of images, including a video still of a couple and chart graphics to represent the Together™ online qualitative market research platform.

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Diaries
and journals

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Diaries and journals

The experiences, attitudes, behaviours and journeys of your customers and audiences. Get to the heart of their thoughts and emotions when they are making key decisions or interacting with your products and services. 

Graphics surrounding drinks bottle photos to represent concept testing in the Together™ online qualitative market research platform.

<--

Concept testing

-->

Concept testing

Get a target audience’s feedback on your latest concepts, optimise your investment and focus on the concepts that resonate with future buyers rather than internal stakeholders.

A drag and drop function graphic to represent a survey in the Together™ online qualitative market research platform.

<--

Attitudes and behaviours

-->

Attitudes and behaviours

Understand people’s relationships to products and services, and what they think, feel and do in context of their busy lives.

Graphics surrounding drinks bottle photos to represent product testing in the Together™ online qualitative market research platform.

<--

Product testing

-->

Product testing

Make better products by testing them with your target audience in situ or online to get close to reality.

Overlay of images, including a group of people laughing and speech bubble graphics to represent the Together™ online qualitative market research platform.

<--

Innovation

-->

Innovation

Create game-changing innovations. Explore and enrich your ideas for products, services and digital developments with in-depth feedback from your key target audiences.

Even more use cases…

Mobile ethnography

Research Communities

Talking heads and Video diaries

Customer experience mapping

Surveys

Online qual projects

In-depth interviews

User research

Ranking & Rating

Consumer immersions

Bulletin boards

Employee research

Activity journal

Homework assignments

New Product Development

Brand insight

Discussions

Cultural deep-dives

Shopper research

Consumer co-creation

How it works

Together™ is a highly adaptable online qualitative market research and community platform. Conduct research in over 35 languages and connect with audiences you already know, as well as those you want to understand, all over the world.

The Further team brought expertise to the table which helped us in all aspects of the project, from recruiting high quality participants to fielding creative exercises and synthesizing the observations to key findings and insights. Not only did we get a first-hand view inside the lives and minds of our target consumer, we surfaced some great ideas and unexpected gems that are helping our client launch a new product with real confidence that we are doing the right thing!

Maarten Lagae

Executive Director, Insights & Analytics, Americas, Landor and Fitch

Further’s team just get us – they understand how we work because they are an agency working with an agency. It’s very easy. The quality is ALWAYS there!

And the platform, has the best back-end analytics which enables us to get to the insight quickly

Suzanne Allers

Partner, Untapped Innovation

I want to work with a team I could trust and a platform that offered the functionality we needed. Running a large-scale, complex, multi-market project for a major client in the automotive industry meant I needed two key things: confidence and control. I had both Working with Further

Colin maccarthur

Colin Macarthur

Partner, Kantar

Kantar UK

We’ve used Further to host our online community for several years and they have been a reliable, trustworthy and flexible partner to work with. The software works consistently and we’re able to maintain high engagement with the community members over a long period of time.

Sarah Wright

Senior Insight Advisor, Transport Focus

Further’s  online qual platform allowed us to conduct a highly exploratory qualitative study for a blue-chip mass-market client, when we wouldn’t have been able to otherwise, due to Covid-19. In terms of headline outcomes, we were able to demystify the target consumer segment, reveal a bank of rich insights around consumers’ deepest motivations, and create a portfolio of ideas and concepts from quick wins for the brand, through to game changers which truly re-imagined the category. 

We loved working with the Further team and can’t thank them enough for all of their help, support and guidance.

Vijit Singh

Founder & Managing Director, iwish

The Together™ platform is a great way to engage respondents. It’s perfect for carrying out research in hard to reach areas of regional and rural Australia – and cost effective to reach a wide and disparate group of people. Creating a new project was straightforward, and the platform is set up to allow quick analysis of respondent data for fast turnaround projects. 

Ed Elias

Associate Director, Ergo Strategy

Work with us

Household brands around the globe trust Further to unearth the insights that make change possible

See our work

More ways to work with us

Alongside our innovative online qualitative market research platform, our hyper-flexible way of working means there’s more than one way we can help you get the insight you need to make confident decisions and move on. 

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.

Insight

Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.

Insight

Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

Browse our work

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