We’re an insight business that fuses creative research, commercial acumen, behavioural science and innovative technology to drive your business forward
Proposition
development
Brand and
communication
Customer
closeness
Journey mapping
User research
Inclusion
Cultural Analytics
NPD / Innovation
The era of the
Mindful Consumer
A consumer revolution is quietly taking place and its creating new behaviours. Welcome to the era of The Mindful Consumer, where there is great concern for the planet and its citizens, a call for greater transparency and for more equality and inclusion.
Inclusion and equality65% of people would feel more favourable about a brand that promotes diversity
SustainabilityGlobally 70% of consumers say they are more worried about the environment than they were a year ago.
Trust and transparency74% of consumers say a brand’s impact on society is a reason why brand trust has become more important.
ConsistencyProviding a consistent experience and backing up your words with action gets results
Say-Do GapThree in four consumers say they consider sustainability as important, but only 4% reference it as a purchase driver
Your experts

Stephen Cribbett
Founder & CEO
Stephen founded Further and has pioneered tech-enabled qual research and communities ever since. He’s an impassioned advocate of intelligent uses of technology for insight and innovation. With over 20 years’ experience in building brands, Stephen has worked with some of the world’s most iconic retail and consumer businesses, including Shell, Harrods, Orange, Emirates, Logitech, Philips and The Design Council.

Nigel Roth
Head of Research
Nigel heads the research and strategy team at Further, using all of his twenty-five years in research, advertising, and marketing roles in the US, the UK, and India. He’s got a Cannes Lion and an Ogilvy Award to his name, and is a true quant-qual insight and strategy expert for companies needing exceptionally thoughtful research to create Future-Ready Brands.
More ways to work with us
Our hyper-flexible way of working means there’s more than one way we can help you get the insight you need to make confident decisions and move on.
Platform-only
The insight platform for online qual, research communities, digital diaries, ethnography and more.
Services & Support
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
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