Understanding what makes people tick

Make confident business decisions, prioritise your options and future-proof your brands, products and services.

We’re an insight business that fuses creative research, commercial acumen, behavioural science and innovative technology to drive your business forward

Proposition
development

Brand and
communication

Customer
closeness

Journey mapping

User research

Inclusion

Cultural Analytics

NPD / Innovation

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The brand nursery
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A framework for
#FutureReady brands

Exploring the emerging reality, and the values consumers hold today

Helping brands face inconvenient truths that will be barriers to growth if not overcome

Imperative understanding of System 1.5 decisions, which combine intuitive responses and considered thinking

Gauging consumers attitudes towards brands that walk and not just talk

Identifying the triggers for response, which are needed to create the kind of reaction needed to drive business forward

A screen displaying a fashion model, representing Further’s online qual research work with Conde Nast.

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of understanding our staff

We helped Conde Nast International define a new global mission and vision statement

A man on a bike watching a TV in an orange room, representing Further’s online qual research work with Zwift.

Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

A group of runners in green Macmillan shirts, representing Further’s online qual research work with Macmillan Cancer Support.

The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage

Helping Macmillan Cancer Support understand why ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.

A woman with two children on her lap, all looking at tablet screen together, representing Further’s online qual research work with UNICEF.

Working with Further was a refreshing and eye-opening experience…...the quality of their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

A phone displaying the LinkedIn logo next to headphones, a mug of coffee and a laptop, representing Further’s online qual research work with LinkedIn.

With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

Your experts

Stephen Cribbett

Founder & CEO

Stephen founded Further and has pioneered tech-enabled qual research and communities ever since. He’s an impassioned advocate of intelligent uses of technology for insight and innovation. With over 20 years’ experience in building brands, Stephen has worked with some of the world’s most iconic retail and consumer businesses, including Shell, Harrods, Orange, Emirates, Logitech, Philips and The Design Council.

Nigel Roth

Head of Research

Nigel heads the research and strategy team at Further, using all of his twenty-five years in research, advertising, and marketing roles in the US, the UK, and India. He’s got a Cannes Lion and an Ogilvy Award to his name, and is a true quant-qual insight and strategy expert for companies needing exceptionally thoughtful research to create Future-Ready Brands.

More ways to work with us

Our hyper-flexible way of working means there’s more than one way we can help you get the insight you need to make confident decisions and move on.

Platform-only

The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.

Platform-only

The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

Browse our work

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