We’re an insight business that fuses creative research, commercial acumen, behavioural science and innovative technology to drive your business forward
Proposition
development
Brand and
communication
Customer
closeness
Journey mapping
User research
Inclusion
Cultural Analytics
NPD / Innovation
The era of the
Mindful Consumer
A consumer revolution is quietly taking place and its creating new behaviours. Welcome to the era of The Mindful Consumer, where there is great concern for the planet and its citizens, a call for greater transparency and for more equality and inclusion.
Inclusion and equality65% of people would feel more favourable about a brand that promotes diversity
SustainabilityGlobally 70% of consumers say they are more worried about the environment than they were a year ago.
Trust and transparency74% of consumers say a brand’s impact on society is a reason why brand trust has become more important.
ConsistencyProviding a consistent experience and backing up your words with action gets results
Say-Do GapThree in four consumers say they consider sustainability as important, but only 4% reference it as a purchase driver
We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of understanding our staff 
We helped Conde Nast International define a new global mission and vision statement
Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage
Helping Macmillan Cancer Support understand why ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.
Working with Further was a refreshing and eye-opening experience…...the quality of their output which was excellent.
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions
We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.
Your experts
Stephen Cribbett
Founder & CEO
Stephen founded Further and has pioneered tech-enabled qual research and communities ever since. He’s an impassioned advocate of intelligent uses of technology for insight and innovation. With over 20 years’ experience in building brands, Stephen has worked with some of the world’s most iconic retail and consumer businesses, including Shell, Harrods, Orange, Emirates, Logitech, Philips and The Design Council.
Nigel Roth
Head of Research
Nigel heads the research and strategy team at Further, using all of his twenty-five years in research, advertising, and marketing roles in the US, the UK, and India. He’s got a Cannes Lion and an Ogilvy Award to his name, and is a true quant-qual insight and strategy expert for companies needing exceptionally thoughtful research to create Future-Ready Brands.
More ways to work with us
Our hyper-flexible way of working means there’s more than one way we can help you get the insight you need to make confident decisions and move on.
Platform-only
The insight platform for online qual, research communities, digital diaries, ethnography and more.
Services & Support
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
Platform-only
The insight platform for online qual, research communities, digital diaries, ethnography and more.
Services & Support
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
What next?
We stand with Ukraine and advocate for peace. Here are ways you can help