Innovation and NPD

Unearth the big ideas

Innovation that has a strong consumer focus enjoys more than double the success rate of innovation that doesn’t.

Whether you are refreshing a tired offer or developing a new product from scratch, we ask the questions that unleash your creativity and uncover untapped innovation opportunities.

Questioning why a category behaves as it does, where a brand can be stretched to and how product norms can be shifted, can pave the way to creating new and differentiated products that consumers love.

Our Innovation & NPD specialists use a range of research methods to keep you centered on consumers’ needs and to maximise commercial value. We unearth the deepest insights into users’ unmet and unarticulated needs via methods including: ethnography; innovation workshops; consumer co-creation, usage and attitude surveys and consumer immersions.

What we do

Proposition development

Great propositions tap into people’s appetite and motivation for a new solution – uncover how your proposition makes your audience think and feel, and unlock opportunities.

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Product testing

Qualitative and quantitative research to test and evaluate your ideas and concepts in the most agile way possible.

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Concept testing

Turn your early ideas into winning products that drive growth and increase loyalty.

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Usage and attitude surveys

Quickly understand how people are interacting with your products and services, and how they feel about them in the context of their place of use.

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The engagement with the community has been phenomenal. Our online activities and a product trial have been executed flawlessly.

We helped Colgate-Palmolive test and evaluate new products and concepts in Asia to understand what motivates their target audience to use and relate to products and brands in the way they do.

What next?

Want to learn more about what we do or how we can help tackle your research challenges? Book a discovery call with one of our research strategists.

Browse our work

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