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Tandem is a mobile ethnographic research platform that utilises people's smartphones, the most personal technology they own. You can connect with your target audience anytime, anywhere to discover their thoughts, feelings and motivations. It's fun for study participants who show very high (+90%) engagement rates and responsiveness to the creative questions, tasks and activities they're set.
Researchers and insight specialists use Tandem for one-to-one activities like pre-tasking and customer journey mapping, but it can be used by anyone who needs to understand consumers. For more on mobile ethnography, download our guide.
Great design and UX that your participants will love. Tandem's flexibility allows you to iterate activities and vary interaction with participants to keep their attention. It like a researcher's dream box of tricks.
Tandem has best practice baked-in. The platform supports you to use the most effective research methods, with a comprehensive library of tooltips and templates. You can engage with up to 100 participants at a time.
Pictures and videos can offer a shortcut to deep insight and are as important to your research as written responses. Your participants can upload images, video, text and more. You can design activities that encourage them to share their visual world with you.
You need the ability to ask questions in different ways. Whether you want to be implicit or explicit, Tandem's flexible activity builder will help you capture the information you need, creating modular activities with a mix of qual and quant tasks.
Being able to uncover key themes in your data without leaving the platform saves you time and effort. Tandem lets you start tagging and coding your data as soon as it arrives, using text-tags, annotation and emojis.
No more downloading to multiple spreadsheets before getting stuck into the big insights! Tandem’s workspace has a set of tools that allows you to analyse your data, then export reports.
The Tandem dashboard shows a snapshot of your study at any time. It displays all the information you need to keep on top of successful studies; from initial engagement through to set-up and beyond, it's got your key metrics covered.
Tandem's activity builder gives you the freedom to design and explore, your way. From short and sharp questions, to carefully crafted participant experiences, you can build activities that engage and stimulate your participants to share their lives.
Chat to participants directly, building close relationships whilst exploring events as they happen in real-time.
Explore rich multi-media content, text and statistics whilst simultaneously engaging with participants Review functionality ensures you're on the same page s your participants.
Tandem's tagging system gives you the freedom to code however you want to. You can tag anything from a letter, word, phrase or everything - it's up to you. To make life even easier, Tandem's hover highlighting system shows you only the content you need. No more wading through a flood of data. Keep your train of thought and keep on the right track.
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