We are Further. We use agile research methods powered by our web and mobile research platforms, helping you connect with people and understand their behaviour.
We help you to answer the 'why' questions'. To learn about and understand people, so you can make the right decisions for your company, product or client. Our custom-built research platforms power many of our clients' studies and have been built with good practice in mind. They'll get the best out of anyone using them, helping to uncover the right insights, so you can you make the best decisions and ultimately, go further.
Further* was founded in November 2007. Over the last decade we have worked on some 40,000 research projects with millions of participants in 183 countries and 35 languages. In 2015 we expanded our team into North America.
Our brand, offer and team have grown. We've learnt from our successes, our failures, and all the people we've worked with and we've come out the other side strong and agile.
*You may have known us as Dub.
Your data and participants are in very safe hands. Our platforms have the same battle-tested security as banks. We are compliant with ISO 27001 and exceed market research industry standards. We are members of the MRS, ESOMAR and feature in the GRIT 50 most innovative companies.
Our intuitive software is designed with respect and sympathy for participants' busy lives, delivering superb UX for both researcher and participant. Our team are experts at facilitating research and can give you as much support as you need to help you succeed in your research objectives.
We're researchers, technologists, engineers, strategists and designers with a technical edge and unquenchable curiosity.
Stephen founded Further and has pioneered tech-enabled qual research and communities ever since. He’s an impassioned advocate of intelligent uses of technology for insight and innovation. With over 20 years’ experience in building brands, Stephen has worked with some of the world’s most iconic retail and consumer businesses, including Shell, Harrods, Orange, Emirates, Logitech, Philips and The Design Council.
Rhiannon has a passion for new technologies and creativity with a track record of successful development and implementation of brand, experience and organisation strategies. Rhiannon is responsible for rolling out new products and services at Further, pushing innovation in our everyday practice, marketing the business and developing the team.
Heather has nearly a decade of experience working in market research and technology companies. She has spent half her career working in North America and half her career working in the UK. Previously, Heather has worked at Vision Critical and most recently at Firefish where she was Director of Digital. Heather is fuelled by the ambition to find the best tech to blend with the human power necessary for truly good qualitative research. She takes complex briefs and helps researchers at all levels to solve their business challenges, as well as clients such as Unilever, Pay Pal and Red Bull.
Roberto works with Further's customers and end-users to ensure they have a good experience in the world of online qual and research communities. Roberto is quick to understanding a client's aims, objectives and their long-term strategy in order to derive a solution and scope of work. He delivers strategic support in bucket loads, using excellent communication skills, empathy and openness. Roberto balances his account development whilst simultaneously managing the feature improvement and product development of our Together platform to ensure our clients' needs are met.
Libka is an online communities (MROC) specialist. Having used Further's technology for a significant portion of her career, Libka makes sure that each of our clients' projects are a success. She provides continuous support, training and guidance whilst working collaboratively with clients, ensuring that our technology is used creatively and effectively. Libka also ensures that our technology is continuously meeting our clients' research needs, through a continuous dialogue on platform features and optimisations.
With over ten-years’ experience as a researcher, Dan champions the design and application of online qualitative insight and engagement techniques. Specialising in research communities, he has worked with a range of customers, from electronic product users for Philips and busy mums for Asda, to oral healthcare specialists for Colgate. Along the way he has worked with leading consumer brands including Virgin, Unilever, LinkedIn and Sony among others.
Terri provides support, training, guidance and inspiration to our clients in North America. Nine years of marketing experience, including time spent working with companies like J.D. Power, Harris Interactive and Synovate help Terri provide customer service of the highest calibre. She works throughout client projects, finding the most effective ways to use our technology to engage consumers in research and creating engaging experiences for.
Clara’s clear design thinking and strong Product Owner experience is a real asset to Further. With her, she brings a rare mix of an IT background and a skillset routed in design, plus the energy to drive forward Further’s growing tech team.
Stephane keeps busy on everything related to our technology; from software development to data centre management. He has 10 years’ experience in the development of web and CRM software, enterprise resource planning and recruiting solutions in France and Japan, and leverages this worldly experience to help us solve technical innovation challenges.
Sam wears many hats at Further, taking on the roles of Digital Designer, Digital Product Designer and UI/UX Designer. He ensures that Further not only looks great but that every user's journey is as enjoyable as it is insightful.
Nathan looks after the health and compliance of our technology, working tirelessly to keep the development team on-track and at the forefront of trends and operations. His experience in negotiating contracts, managing with external technology partners and overseeing large private and government projects for the likes of GDS, Capita and Dr. Foster helps us further our vision and meet our ambitious goals.
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