How does one of the world’s most successful media agencies stay ahead of the competition and stay culturally connected with Britain’s complex and multi-faceted consumers? That’s the challenge faced by OMD, part of the Omnicom Group, as they sought a way to enhance the way they collect feedback and insight from consumers across the UK at the speed of light.
Your Voice is OMD’s proprietary online community, hosted on Further’s research community platform, Together. It enables OMD’s research team talk to real Britons every day about their lives, their motivations and the brands they love, ensuring that insight is at the heart of everything OMD do for the leading consumer brands they work for.
Within the Your Voice community, OMD’s research and community management team conduct regular testing of communication campaigns (using heat mapping technology), conduct customer journey research to understand decision-making, and explore product categories for their clients including Disney, Hasbro and Eurotunnel.