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We hope you'll be inspired by how we've applied our technology and know-how to real-world research situations all over the globe. If you'd like to talk through your particular research project, we're here to help!

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How to Manage Inconvenient Insights

You do great work. The quality of research and the insights you discover for clients are superb. Everyone likes your...
PDF Download / How-to Research Guides

A Guide to Qualitative Research Methods

A hugely practical guide to qualitative research methods. We examine online and offline research methodologies, the features, the advantages and...
PDF Download / How-to Research Guides

Qualitative Research Methods Table

Every researcher and insight specialist should have this on their desktop! Taken from the Qualitative Research Methods Guide, this one...
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Quantitative Semiotics

Quantitative Semiotics is all about decoding culture, but on a large scale, and at speed. It's about extracting 'signal' from...
Video / Latest Presentations

Quantitative Semiotics

Quantitative Semiotics is all about decoding culture, but on a large scale, and at speed. It's about extracting 'signal' from...
Video / Latest Presentations

Lean Customer Insight

Mike Stevens from What Next Strategy highlights the 5 core principles of lean customer Insight. The presentation and accompanying podcast...
PDF Download / How-to Research Guides

Community Moderation Best Practice Tips

Moderation is the key that unlocks the insights that a community has to offer. It demands careful planning, strategy, and...
PDF Download / How-to Research Guides

Essential Guide to Mobile Ethnography

Ethnography has morphed into a new discipline, where the participants themselves are the researchers, capable of documenting and sharing their...
PDF Download / Latest Presentations

Lean Customer Insight

Mike Stevens from What Next Strategy highlights the 5 core principles of lean customer Insight. The presentation and accompanying podcast...
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