Spot opportunities to grow and expand your business with a deep understanding of your market and consumer attitudes to your brand
Usage and attitude studies seek to answer fundamental questions a brand or product manager has such as how, when and where consumers use your product and services, strengths and weaknesses of the proposition and even the features that are missing but needed.
By understanding your target consumers’ preferences and choices, you can shape your product and marketing strategy to suit their needs.
Whether you’re looking to inspire innovation or challenge long-held assumptions, our usage and attitudes research will give you the insight to make confident decisions.
What we do
Provide an understanding of the general usage habits and attitudes of the consumers towards your products and services
Place your brand, products and services in a competitive landscape and identify opportunities for brand extensions
Understand the impact of major changes you make
Gather consumer insight that identifies gaps and latent needs
Innovation and NPD Research
Great propositions tap into people’s appetite and motivation for a new solution – uncover how your proposition makes your audience think and feel, and unlock opportunities.
Qualitative and quantitative research to test and evaluate your ideas and concepts in the most agile way possible.
Turn your early ideas into winning products that drive growth and increase loyalty.