New Text Analytics & Concept Ranking Tools
Two powerful new online research tools to help you get insight faster
Free research templates
To help save researchers time and do better, we've designed a series of templates that are free to download now
In-depth consumer understanding
A highly adaptive and flexible research and innovation platform to understand people's attitudes and behaviours, and evaluate new concepts
Surfacing new opportunities
Creating a disruptive pet insurance technology business in the UK
We believe that to develop more valuable products and services, and make better business decisions, you need to truly understand consumers in the context of their busy, complex lives.
Our highly adaptable research technology and solutions will connect you to the people that matter the most, so you can learn more about them, inspire new thinking and evaluate new concepts fast.
Online qualitative research and innovation
Further's team of research and innovation experts have vast experience helping agencies and brands understand what motivates people to behave like they do, and develop new concepts using agile methods and technology.
Adaptive research technology
Our online qualitative research platform gets you closer to consumers' everyday lives, any time of day. Designed by researchers for researchers, it's easy to use and has the tools and flexibility you need to understand consumers' attitudes, behaviours and decision-making.
Learn moreWhat our clients say
'I’m impressed by the online community in China partnered with Further. The engagement with the community has been phenomenal. Even during the tough Coronavirus period, our online activities and a product trial have been executed flawlessly. It’s been a pleasure to work with this professional research team!'
Find out moreNew to online qual?
Download our FREE guide to Online Qualitative Research
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Case studies
Developing paw-fect personas
An awesome way to motivate your sales team
Reimagining the Condé Nast International brand
Savings, how boring. Think again!
The sweet smell of bacon product innovation
Fundraise like Unicef
What commuters really think
Engaging hard-to-reach patients
Shaving away the competition
Developing a new skincare product range
FurtherMore!
What the team at Further are reading, doing and thinking right now...
