User-led research technology, consumer-led brands
We combine the potency of research, technology, human behaviour and social psychology to unearth the truth behind what people think and do. We deploy online qual research, including research communities, semiotics, cultural analytics and surveys to springboard products, services, campaigns, propositions and growth.
Platform-only
The insight platform for online qual, research communities, digital diaries, ethnography and more.
Services & Support
A range of expert research services and resources to help you deliver your projects with ease, speed and reach.
Insight
Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.
Understand your
customers
consumers
users
audiences
Proposition
development
The best propositions combine vision, unbiased human insight and a deep understanding of what people really want and value in the context of their lives and daily rituals. Our experts close the gap between what people say and what they do, so that your new brands, products and services stick.
Brand and communication
People rarely relate to brands the way you think you do, which is why it's so important to understand them within the context of their everyday lives, whether in virtual focus groups or qualitative online communities. We reveal the unbiased human truths behind what people think to create customer-led, #FutureReadyBrands and emotionally intelligent communications that resonate.
Customer closeness
Customer-led businesses and organisations understand what customers value, the problems they are solving and create value in new and better ways by innovating on what matters the most to their customers. We take an agile approach to immerse our clients in the lives of the people that make your brand what it is through online qual research.
Journey mapping
By mapping out and understanding the range of emotions people have whilst experiencing your brand, products and services, you can invest in improvement and results that pay off in a big way.
User research
Insight into how people use your digital products and services is key to delivering game-changing solutions, all done in a highly agile and iterative way that explores user experience in context. The end result? Emotionally engaging, future-proofed digital solutions that exceed the needs and wants of your target users.
Inclusion
Creating culturally nuanced brands, communications, products and services for more diverse audiences. Our inclusion and equality experts harness a deep understanding the political, social and economic landscape and the inequalities they create, to help you be less afraid and do better.
Cultural analytics
A new way to explore and analyse unstructured cultural datasets including pictures and comments at scale, sourced from Twitter, Instagram, websites, pack designs and advertising, to quickly solve complex problems.
Innovation / NPD
What people value in the context of their everyday lives can be very different to what they say in a focus group, and when it comes to finding white spaces and new opportunities, contextual insight is critical to success and a human-centred approach.
We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of understanding our staff 
We helped Conde Nast International define a new global mission and vision statement
Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage
Helping Macmillan Cancer Support understand why ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.
Working with Further was a refreshing and eye-opening experience…...the quality of their output which was excellent.
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions
We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.
About Further
Our international team of highly-qualified and wordly-wise researchers, strategic thinkers and technologists come together to solve tough business challenges and help you see the truth, leaving you free to make confident decisions.
Our Thinking
Blog
Guide
Case study
Our Thinking
ARTICLE
7 MINUTE READ
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