Further combines a flexible online qualitative research platform rich with the insight tools you rely on with an experienced team of researchers and strategists to support and strengthen your team when necessary.
By You
Self-service
Platform
License our powerful, easy-to-use online research platform to help you do better, quicker qualitative and quantitative research, communities, digital diaries, mobile ethnography and more.
With you
Services and
support
From recruitment to moderation and programming; access a range of expert research services that can be scaled to meet demand to help you deliver your projects at speed.
For you
Expert insight
services
An insight partner you can rely on to deliver in-depth, project implementation and transformational insights into complex behaviours, attitudes and emotions.
Understand your
customers
consumers
users
audiences
Consumer understanding
Customer-led businesses and organisations understand what customers value, the problems they are solving and create value in new and better ways by innovating on what matters the most to their customers. We take an agile approach to immerse our clients in the lives of the people that make your brand what it is through online qual research.
Brand and communication
People rarely relate to brands the way you think you do, which is why it's so important to understand them within the context of their everyday lives, whether in virtual focus groups or qualitative online communities. We reveal the unbiased human truths behind what people think to create customer-led, #FutureReadyBrands and emotionally intelligent communications that resonate.
Innovation / NPD
What people value in the context of their everyday lives can be very different to what they say in a focus group, and when it comes to finding white spaces and new opportunities, contextual insight is critical to success and a human-centred approach.
Inclusion
Creating culturally nuanced brands, communications, products and services for more diverse audiences. Our inclusion and equality experts harness a deep understanding the political, social and economic landscape and the inequalities they create, to help you be less afraid and do better.
We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of understanding our staff 
We helped Conde Nast International define a new global mission and vision statement
Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth
We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline
The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage
Helping Macmillan Cancer Support understand why ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.
Working with Further was a refreshing and eye-opening experience…...the quality of their output which was excellent.
We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.
With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions
We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.
About Further
Our international team of highly-qualified and wordly-wise researchers, strategic thinkers and technologists come together to solve tough business challenges and help you see the truth, leaving you free to make confident decisions.
Our Thinking
Blog
Guide
Case study
Our Thinking
ARTICLE
7 MINUTE READ
What next?
