Unbiased human truths that make decisions obvious

We work with high-growth brands and agencies to help them understand reality, develop new propositions, and grow.

User-led research technology, consumer-led brands

We combine the potency of research, technology, human behaviour and social psychology to unearth the truth behind what people think and do. We deploy research communities and online qualitative research, semiotics, cultural analytics and surveys to springboard products, services, campaigns, propositions and growth.


The insight platform for online qual, research communities, digital diaries, ethnography and more.

Services & Support

A range of expert research services and resources to help you deliver your projects with ease, speed and reach.


Human insight with impact; leveraging our academic and industry experts to uncover insight, create impact and make confident decisions.

Understand your
customers consumers users audiences


The best propositions combine vision, unbiased human insight and a deep understanding of what people really want and value in the context of their lives and daily rituals. Our experts close the gap between what people say and what they do, so that your new brands, products and services stick.

Brand and communication

People rarely relate to brands the way you think you do, which is why its so important to understand them within the context of their everyday lives, whether in virtual focus groups or qualitative online communities. We reveal the unbiased human truths behind what people think to create customer-led, #FutureReadyBrands and emotionally-intelligent communications that resonate.

Customer closeness

Customer-led businesses and organisations understand what customer value, the problems they are solving and create value in new and better ways by innovating on what matters the most to their customers. We take an agile approach to immerse our clients in the lives of the people that make your brand what it is.

Journey mapping

By mapping out and understanding the range of emotions people have whilst experiencing your brand, products and services, you can invest in improvement and results that pay off in a big way.

User research

Insight into how people use your digital products and services is key to delivering game-changing solutions, all done in a highly agile and iterative way that explores user experience in context. The end result; emotionally-engaging, future-proofed digital solutions that exceed the needs and wants of your target users.


Creating culturally-nuanced brands, communications, products and services for more diverse audiences. Our inclusion and equality experts harness a deep understanding the political, social and economic landscape and the inequalities they create, to help you be less afraid and do better.

Cultural analytics

A new way to explore and analyse unstructured cultural datasets including pictures and comments at scale, sourced from Twitter, Instagram, websites, pack designs and advertising, to quickly solve complex problems.

Innovation / NPD

What people value in the context of their everyday lives can be very different to what they say in a focus group, and when it comes to finding white spaces and new opportunities, contextual insight is critical to success and a human-centred approach.

We were amazed at the level of insight we achieved in just a week. Further opened our eyes to new ways of understanding our staff

We helped Conde Nast International define a new global mission and vision statement

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Strategically, Further’s insights provided clear and directional answers that will guide us through our next phase of growth

We helped Zwift understand users and non-users needs and wants so they could prioritise their innovation pipeline

The online research community approach represents a cost-effective means of engaging with a wide group of individuals, many of whom are often harder to engage

Helping Macmillan Cancer Support understand why ethnic minority, LGBTQ+ and older cancer patients consistently report more negative experiences and outcomes in cancer services.

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Working with Further was a refreshing and eye-opening experience…...the quality of their output which was excellent.

We helped Unicef generate insights to support the development of a mass market, sustainable fundraising product.

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With Further’s support, our developed understanding of employees’ needs has helped us to create more effective and compelling L&D solutions

We helped LinkedIn engage with their employees to discover, create, evolve and iterate new Learning and Development solutions.

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Latest thoughts

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Case study

Latest thoughts


PUBLISHED : 24 May 2021


PUBLISHED : 28 May 2021

What next?

Browse our site, download our resources, request a demo of our platform or speak to one of our experts

See our work